THE CYCLE OF MOTIVATION
At just 5 years old and the proud owner of his first bike, Jürgen had his first flat tire. He asked his father if he would fix the tire, but his father refused and told him, "No, you have to do it yourself."
While he didn’t get the help he was hoping for, his father taught him the value of hard work, independence, and doing things by hand. This lesson propelled him into his career of manufacturing.
Throughout his teenage years, he began to tinker. He learned how to tune engines, repair gearboxes, and paint cars. Early in his career, Jürgen went on to work for world-class engineering companies like the SCHOELLER Group (specialty paper) and PORSCHE (R&D-center for sports cars), shaping his experience in the manufacturing industry.
His university studies leveraged his passion for building, with degrees in industrial engineering, management, and business information systems. His experience provided him with the well-rounded knowledge he used to found ABRAMS Industries.
Even when starting a company in the face of more than 60 competitors, he had a market-moving vision; at the time no supplier cared about the real technical and commercial needs of the customer, and that's exactly what ABRAMS Industries was built to change.
Achievements
PORSCHE (R&D-center for sports cars) (1996)
FOUNDATION - ABRAMS ENGINEERING SERVICES GmbH & Co. KG (2002)
MARKET LAUNCH - ABRAMS PREMIUM STEEL® IN GERMANY (2003)
→ Range of 70 steel grades in 36.221 dimensions in Germany. Expertise in tool steel, stainless steel, high speed steel, heat-treatable steel and case hardening steel in various shapes and sizes.
MARKET LAUNCH - ABRAMS PREMIUM STEEL® IN EUROPE (2011)
→ Range of 70 steel grades in 33.895 dimensions in Europe. Precision Flat Steel, €co-Präz®, Hart-Präz®, Premium P-Plates, Erosion Blocks, Precision Round Steel and Round Steel.
MARKET LAUNCH - ABRAMS® PREMIUM TOOLS IN EUROPE (2015)
→ Range of 96 Universal-Taps in 6 specifications in Europe. Made of high-purity HSSE-PM special steel with innovative cutting geometry and multi-layer APT-NEOX®-coating for universal application.
MARKET LAUNCH - ABRAMS WORLD TRADE WIKI (2017)
→ Award-winning world trade database provides you with unprecedented transparency: Who supplies what to whom at what price worldwide?
MARKET LAUNCH - ABRAMS PREMIUM ALUMINIUM® IN EUROPE (2020)
→ Range of 8 aluminium grades in 4.307 dimensions in Europe. Expertise in three specifications: Alu-Präz®, Precision Round Aluminium and Round Aluminium.
MARKET LAUNCH - ABRAMS PREMIUM STEEL® U.S.A, CANADA AND MEXICO (2021)
→ Range of 44 steel grades with more than 53,000 items in 13 categories (imperial as well as metric sizes).
2002 - HUMBLE "GARAGE" BEGINNINGS
Based on our steel expertise, ABRAMS Industries developed software and smartphone applications that allow for the selection of the perfect steel for industrial applications. The software is and will remain free to use.
The ABRAMS Industries steel guide has been installed tens of thousands of times on multiple platforms.
“My personal motivation is that this software helps as many people as possible in the industry to develop even better components, e.g. in stamping tools. For this reason, I decided to make the software application available to everyone completely free of charge.”
TODAY'S STRENGTH
ABRAMS Industries is an independent family business, which is critical to long-term success in an industry dominated by quarter-to-quarter decision-making. ABRAMS Industries thinks long-term, as in generations.
Hands-on mentality, reliability, and trustworthiness are the core principles Dr. Abrams instills in ABRAMS Industries, and by no accident, what our business partners particularly appreciate.
Remember, even a flat tire can lead to something extraordinary.