Nur Hayat Nezir

As COO of the ABRAMS Group, Nur Hayat Nezir is responsible for the integrated management of sales, production, and warehouse operations in the industrial metals sector.

Since joining the company in 2005, she has supported the structural growth of the group, from building scalable B2B sales organizations to expanding international production and distribution sites. With the company’s expansion into the United States, a dedicated manufacturing and warehouse facility was established to serve the North American tool steel market.

Her responsibilities include national and international sales strategy, material availability across steel and aluminum product lines, and the continuous optimization of transatlantic supply chains between Europe and the United States.

Her leadership approach connects market demand, material expertise, production capacity, and supply chain performance, particularly within tool and die making, mold making, mechanical engineering, and industrial manufacturing.

For Nur Hayat Nezir, industrial reliability means precision processing, consistent material quality, and long-term partnerships in global B2B markets.